Last Saturday evening, creative director  of Milan based label GCDS Giuliano Calza brought forth a show which in fact might have lent truth to the components of the aptly-comprised acronym — God Can’t Destroy Streetwear.  Out of all the shows of the season, this was a gathering of the most diverse group of audience members, that which included fashion editors,  journalists, all types of hardcore streetwear enthusiasts along with a few Italian celebrities . All surrounded by GCDS branded vending machines , accessories and signs , all apart of the inspiration behind the SS19 collection labeled The Futuro Beach.

Upon initial sighting, the first few pieces which strutted took some getting used to. They left a taste in one’s mouth which made you unsure of wether it was a collection to enjoy or one to scrunch your face at in disgust. However upon further analysis, that taste began to simmer and one began to realize that it is nothing but vodka, and that this, was a party.

The designer aimed to give forecast on a new era, one where he says is not only about aliens and plastic material, but quality and craftsmanship. “I wanted to talk to young people and to get them thinking about the future, plastics water shortage and the environment. Full sustainability is impossible and I wanted this show to be a wakeup call.”

Three breasted women in midriff tops, transparent vinyl dresses, highlighter pink hair,  telephone handsets and fruits which hung like jewellery were all ornaments which  complemented a collection of streetwear.  The brand’s collaboration with Pokémon inspired animated sandals, character appliqué which strung a fun cartoonish feel  throughout the collection. Although streetwear might have been rumoured to be dead earlier this year, Giuliano’s ability to put on a show might have just landed him the title of the ringmaster and at his feet sits  quite a roaring audience.

Tags: Fashion Week, Milan Fashion Week, SS19, streetwear