Last week Paul Smith opened up the doors to yet another beautiful menswear-only store in the heart of Soho. It is his thirteenth store in London and in this new gentlemen wonder room one can find everything from clothes, shoes and accessories, to books, art and other interesting curios. And it is the first Paul Smith shop to offer an exclusive bespoke jeans service.
The store interprets what Paul Smith is so much about, a mix of tradition and playfulness. The shop has got an impressive facade and inside, the walls are painted in muted hues and are partly decorated with envelopes. Earlier this year, Paul invited followers, via his blog, to help decorate the new store by sending in customized envelopes.  He got a tremendous response and today one can find a creative selection on the walls.

If you are in the area, it is definitely worth visiting the new menswear store, if not for shopping, then to get inspired by the beautiful interiors and the creative decorations.

Paul Smith, 46 Beak Street, W1F 9RJ London

paulsmith.co.uk

Pictures from itsnicethat.com

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