Rihanna and sports brand Puma will be kicking off a new partnership from January 2015, with the singer becoming both the Creative Director and the Global Ambassador of the Women’s Training category. Her aim is to strengthen women in training sessions and beyond, and inspire a Rihanna-like confidence in their bodies and themselves. Her creative input will directly influence collections as early as next year, adding both new styles and adapting Puma classics.

Rihanna will also play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero.

Adam Petrick, Global Brand & Marketing Director for PUMA said, “We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

puma.com

Tags: Puma, rihanna, sportswear