January 15 saw the launch of AC for AG – British it-girl Alexa Chung’s collaboration with the luxury denim brand. The 21-piece collection was feted by an event at the Selfridges flagship on Oxford Street. A pop-up in the Denim Studio saw guests shoot hoops with Chung, while an ‘AC for AG’ instaprint machine enabled fans to get their photographs taken with the style icon.  Chung curated an upbeat playlist for the event, where CÎROC Vodka and Haig Club cocktails were in full flow. Within the next two weeks, the collection of jeans, dungarees and skirts (pictured, £295) will be launched at Bergdorf Goodman in New York and Neiman Marcus in LA.

agjeans.com

Tags: AG denim, alexa chung, Fashion