In their latest collaboration, Byredo has partnered with Oliver Peoples to create a new fragrance and limited edition sunglass, exploring the cross between both sight and smell. To celebrate, you’ll find a dedicated window and week-long pop-up in Selfridges, London.
Inspired by synesthesia, the joint perception of the senses, Byredo’s founder Ben Gorham found himself in Los Angeles. It was there that he looked upon California’s sights through different coloured lenses and called upon the Stockholm based brand’s master perfumer to translate them into various smells that would then come together to produce one multi-faceted fragrance. “Oliver Peoples has never done anything but glasses,” David Schulte, Oliver Peoples CEO stated. “So for us to venture out and do a scent is a very big deal. I can’t think of anyone better than Byredo to do it with.” Each of the three coloured bottles of the new Byredo scent – which features top notes of Juniper Berries and Californian Lemon – gives a new depth to the smell and correlates to the three different photochromatic lens colours of the sunglasses: indigo, champagne and green.
“I have always admired Oliver Peoples for as long as I can remember and felt their approach to product was similar to ours at Byredo. It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions,” states Gorham.
The Oliver Peoples and Byredo fragrance, sunglasses and box set is available now at their Selfridges Pop-Up until Thursday 28th May.
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