Just in time for London Fashion Week, Miu Miu is offering customers the chance to personalise their bags with a large selection of free-spritited badges. Calling the project ‘CustoMIUzation’, it is a novel and interactive idea which enables shoppers to truly make a piece of the brand their own.

The choice of how to customise the madras leather and denim bags is completely at the discretion of the customer, with the patches on offer including the now iconic Miu Miu stars, varsity-style motifs as seen on the AW16 catwalk and adorable wording such as LOVE, KISS and FOREVER.

The process of adorning each bag will be carried out by a dedicated artisan, flown in especially from Italy, and take around 30 minutes to complete. With up to 12 badges to add, one suspects that the majority of the time will be spent deciding on the look to go for. As ever, Miu Miu has kept exclusivity at the forefront of their minds, and as such, there will only be a limited number of bags available. So don’t delay…

Miu Miu ‘CustoMIUzation’ will take place  from the 16th September at the Miu Miu New Bond Street store for a limited period only. 

Miumiu.com

Tags: Bags, london fashion week, Miu Miu