From the 19th to the 24th January, a space on Rue Notre Dame de Nazareth in Paris’ trendy Marais neighbourhood will be transformed into the London in Paris pop-up. The shop, overseen by sister duo Gemma and Annabelle Phillips, and in partnership with the Department for International Trade (DIT), will provide a platform for London’s young designers and emerging brands during Paris’ busy fashion week.

Housing SS17 ready-to-wear, as well as accessories, jewellery and shoes, the pop-up will feature some of the capital’s most exciting new brands. They include Florence Bridge and her stunning patchwork shearling jackets, and Clio Peppiatt, whose bold designs have garnered the attention of a troupe of celebrities, including Kylie Jenner and Adwoa Adobah. Other designers, like Bonnie Fechter and denim brand I AND ME, will showcase their innovative seasonless and unisex collections, which reflect wider trends within the industry. Sustainable clothing lines like Elliss and Neoss, and sleek monochrome designs from Habits will also be available to buy. Beyond the bounds of a fashion store, the pop-up will also stock London-based magazines Ladybeard and Orlando, who have both recently released their second issues.

The London in Paris pop-up will be open from the 19th to the 24th January between 10-7 at 68 Rue Notre Dame de Nazareth. There will be a launch event on the 21st January between 6 and 9pm.

Tags: Adwoa Adobah, Clio Peppiatt, Fashion, I AND ME, Kylie Jenner, Paris Fashion Week