What’s in a name. Namely, what’s in an Emma Charles Lady Gwen?
The young London designer has been crafting her signature style for the last three years, one of the key brands focussing on the move from the millennial IT bag to the Generation X preference for the sweet spot price point – a bag that delivers big on directional design and construction, at a price that satisfies predominant freelance pockets while not scrimping on the wow factor or the work/play/bar/dinner expectations a bag needs to fulfil.
Her signature style, the Lady Gwen, is like the prettiest fortune cookie you ever saw. Served in a seasonal selection of colours, always on the discretionary scale, the unique shape gives Emma the head start over her competitors for something that is immediately recognisable to its creator.
With a slew of bag brands popping up, as audiences look for the underground name they can pioneer, rather than the monster fashion house design they can wield, Emma is on to a good thing: with an intimate range of luxury stockists, we called it first.
Her clothing range, lesser known, is no less worthy of a second look. Drapery and embellishment is key, but much like her bags, it is done in a delicate manner: a plume of marabou feathering on the shoulders of a black blazer; a constellation of modern studs on a bag.
Emma’s colour palette is always delightful, matching discretionary tones with shots of zesty greens or blushing pinks.
As she works to expand her handbag offering, Emma shows she is still a designer finding her feet. Formulas have occurred in seasons that have not made the cut for the next. This is good to have this time for exploration – as when it works, like it has with Lady Gwen, it magically begins to fall into place.
Wanting an example of sharp style and well tested design? Come for the Lady Gwen and stay for the capsule collection separates.
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