Demna Gvasalia is one of the only creative directors who manages to find an enviable balance between staying on trend and being political at the same time. The FW20 show presented in Paris last weekend was a show to remember , one that spoke directly to the inescapable doomsday that will brought by global warming, yet offering subtle glimmers of hope throughout the way. 

The show’s set played a major role in the narrative —  a flooded platform with water that bordered so wide that it submerged the first front rows seatings which was a subtle hint to the the primary responsibilities that lie with the decision makers of the industry. The ceilings of the room were screens programmed to produce eerie graphics birds fleeing and dark lighting which felt like a scene from a horror film. 

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It was as if he imagined the day of reckoning where humanity would be confronted with all its wrongdoings against Mother Earth, the day where Mother Earth herself wouldn’t wreak havoc upon the race with a menacing chaos. A mass of confusion so dire that it would wipe out whatever boundaries or structures we previously held which of course includes dress codes. Gvasalia dressed his subjects by fusing and recontextualizing dress codes associated with traditional values and desires. The religious was fused with the every day by way of clerical robes interpreted into casual wear ; bodybuilder fitted outfits made oversized for an one size fits all aesthetic and night gown prints made into powerful evening-wear. Sports, religion, obsession  and seduction are a stripped of their functions and symbolisms and melted into one. It was a political statement aimed at climate change but also one that fired shots in the direction of religion and the traditional symbolism of the sacred versus the seductive. 

“I had a lot of clerical wear in my research. I come from a country where the Orthodox religion has been so predominant. I went to church to confess every Saturday. Back then, I remember looking at all these young priests and monks, wearing these long robes and thinking, ‘How beautiful.’ You see them around Europe with their beards, hair knotted back and backpacks. I don’t know, I find it quite hot—but that’s my fetish,” the designer explained. 

“How comes it is acceptable for clerics to wear that, but if I put on a long jacket and a skirt I will be looked at? I can’t, even in 2020! Religious dress codes are all about hiding the body, about being ashamed—body and sex is the taboo. Whereas when you look into it, some of these people are the nastiest perverts.”

Gvasalia created a collection that spoke to climate change, traditional dress codes and perversions of the church all while making reference to the house’s archives and staying in line with the current day trend. Such level of aptitude and interest in social change showcased, only makes one more intrigued for the house’s re-opening of their couture division later this year.

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Tags: Balenciaga, Fashion, Fashion Week, fw20, Paris