Following their collaboration with visual artist Joshua Vides last July , FENDI once again taps the LA- based creative in collaboration for a spree spirited Californian vibe for its Prefall 2020 collection design by creative director Silvia Venturini Fendi. For the collection Vides used his signature contemporary black and white marker style and interprets this in the form of womenswear, menswear, kid’s ready-to-wear and accessories pieces. The artist created 3D trompe-l’oeil effect by mapping the seams and edges of a range of urban and resort styles , while also giving his twist on a vibrant, whimsical floral allover motif & reworking the FENDI Stamps and the iconic FF logo.

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The collection carries a wide variety of interchangeable separates including nylon windbreaker, embossed cycling shorts, satin blousons, embossed leather outerwear, sweatshirts, denim pants compact knits, printed denim pants , to even luxurious featherweight fur coats and cardigans and perforated leather jackets, all given that special splash of a tropical Californian vibe. For the accessory department , the collection did not disappoint as it includes a new version of the house’s bestseller Fendirama Women’s Sunglasses, featuring a silver metal frame and a graphic interpretation of the FENDI Stamps on the silver mirror lenses and also a new Men’s Botanical Fendi Sunglasses with an extra light white shield with the FF logo mirrored. You can find the collection in Fendi Boutiques, on  Fendi.com  or from July 1st at the California Sky Pop-Up, Harrods Men’s Piazza.

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Tags: collection, Fashion, Fendi, Pre-Fall