A dedication to dancehall – the fashion, the community and the music: Wales Bonner’s campaign is titled ‘Lovers Rock’; an ode to the work of British-Jamaican photographer John Goto. Photographed by Liz Johnson Artur, this line includes distinct pieces that hark back to the lively culture of the British youth in the 1970s: the donkey jackets, repurposed 1960s Saville Row tailoring, and moleskin double-breasted blazers adorned with found buttons. 

Based on the British-born music genre ‘Lovers’ Rock’, which was a style that used the softer notes of reggae to create this passionate sub-genre. The romantic musings that were found in the dancehall scene and the underground blues parties created a convivial connection between black and Asian communities; this is shown through the integrated Adidas and Wales Bonner collaboration. An eclectic mix of colours can be seen in the Adidas freizeit in crimson, ochre and emerald green. 

There is a heavy emphasis placed on Caribbean culture in the campaign, with mod jackets in two-tone tweeds and windowpane check mixed with crocheted sportswear silhouettes. The hand-knit beanies crafted in raw Scottish shetland wool, courtesy of Stephen Jones, reflects a strong Rastafarian presence. The military influence is also felt, with the inclusion of a tobacco gabardine cadet jacket and a navy twill pea coat fastened with Jamaican gold brass buttons. 

From the turtlenecks layered with tailored jackets, the ankle-length skirts matched with dark tights and knitted sweater vests, this launch is a love letter to the vibrant culture in 1970’s Britain.

To discover the full collection, go to WalesBonner.net

Tags: Fashion, Wales Bonner