Alexander McQueen presents “First Light”, a film in conjunction with English filmmaker Jonathan Glazer and Alexander McQueen’s creative director Sarah Burton. The film combines the gritty scenes from the River Thames overpass with the stripped-back clothing and accessories from the campaign. With the tagline “Back to London, coming home” and under Glazer’s directing, the film draws on the peculiar and the striking.
Debuting Alexander McQueen’s 21’ Spring/Summer collection, each scene shows the meeting point between the sophisticated and the rugged through a culmination of panned and still shots. The musical score is intense with bass and synths that reverberate throughout. Each shot is a hodgepodge, a collision of clothing hailing from different time periods that are brought together to create something new and refined.
The womenswear collection includes pieces like a deconstructed dress with a strapless corset and an exploded skirt in layers of blush and tea rose tulle. This corset dress is featured in the film and worn by model Celina Ralph, who is caught in a cinematic shot, falling back slowly into a bed of mud. The menswear features a black biker jacket with zip detailing, a vest in white cotton jersey and biker trousers with zip detailing, reminiscent of the biker fashion of the 60’s.
“Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence – a world charged with emotion and human connection.” – Sarah Burton.
To discover the collection, visit AlexanderMcQueen.com