This April, Aries opened its first ever store in Soho, London. Designed in-house and in collaboration with Brinkworth and Wilson Brothers, the Aries Soho store will showcase Aries in-line collections in full for the first time in bricks and mortar and will function as a curated concept store and art space.

The store will feature exclusive brand collaborations, brought to life with installation pop-ups, as well as a rotating concept trading with collaborators, friends and like-minded international partners, from clothing and music to books and art, allowing visitors to immerse themselves into the Aries world.

With its own entrance on Bridle Lane, Parisian-born coffee shop Paperboy will also open its first official outpost in London, exclusively serving the brand’s own signature sandwiches and coffees, in collaboration with Aries and Dark Arts Coffee.

It’s also announced that the store will be housing exhibitions, alongside seasonal collections and store exclusives. Its rails will be rotating between pop-ups by South London’s leading vintage re-sell brand, JerksTM and London-based luxury unisex jewellery brand, Bunney.

Founded by Italian-born Sofia Prantera of Silas and Holmes fame, Aries was born out of an ongoing love of trash culture, outsider art, graphics and illustration. Since graduating from Central Saint Martins in the early ‘90s, Sofia has been an integral part of the skate and streetwear community for over 25 years with three successful brands under her belt.

The Aries Soho store officially opened its doors Monday 17th April 2023.