The Art Basel Shop, curated by Colette’s co-founder and creative visionary Sarah Andelman, was a standout feature at Art Basel Paris, bridging the worlds of art, fashion, and eco-conscious design. Located within the Grand Palais Éphémère, this unique retail experience presented a carefully curated collection blending artist-driven designs with sustainable craftsmanship.
Showcasing Andelman’s innovative approach, the shop featured exclusive collaborations that spanned sustainable fashion to one-of-a-kind art pieces. Key items included scarves by artists Claudia Comte and Marcel Dzarma, created in collaboration with Parley for the Oceans, an organisation dedicated to repurposing ocean plastic waste. Guerlain presented the world’s first signature art-fair branded fragrance, crafted in partnership with artist Julie Beaufils, which embodied a sensory experience inspired by art and nature.
Among the shop’s most compelling offerings was Martine Syms’ clothing line, developed with the support of Lafayette Anticipations. Syms’ collection brought a fresh perspective to wearable art, highlighting thoughtful, minimalist design that was both stylish and eco-friendly. Additional partnerships added unexpected twists: the Uniqlo x Musée du Louvre collaboration reflected a fusion of high art and accessible fashion, while Paris Saint-Germain Football Club joined in with art-forward pieces, showcasing its influence in both sports and contemporary culture.
By bringing together art and sustainability, the Art Basel Shop offered more than just merchandise—it embodied a movement toward mindful consumption. Andelman’s curation reflected a new chapter in retail, one that emphasized the values of conscious artistry. For visitors to Paris+, the shop provided a glimpse into a future where art and sustainability intersect seamlessly.