Parisian fashion house Balenciaga has unveiled the imagery for their Fall 2019 campaign set in Morocco, shot by French photographer Jean-Pierre Attal. For the campaign the photographer references his work series “Paysages Ethonographiques” where random subjects usually found in cosmopolitan scenery are casually placed in desert lands. The Balenciaga Fall 19 campaign takes on a similar narrative as the photographer’s subjects, decked out in full Balenciaga looks are placed in the Moroccan desert in a way that seems to be almost too contradictory to be real, blurring the lines between urban & suburban, real & surreal.

Tags: Balenciaga, campaign, fall winter 2019, Fashion