Earlier this month Italian fashion house Bottega Veneta released fresh new images for their Spring Summer 2019 campaign. Marking the first campaign for the brand under the new creative direction of Daniel Lee.

The designer was appointed in June, which allowed him means he missed the opportunity for the design process of the SS19 collection but was still able to edit it. However the creative direction of the campaign was solely led by his vision. The previous Céline designer teamed up with photographer Tyrone LeBon to present a selection of images influenced by minimalism and Italian coasts. Shot on the Neapolitan island of Ischia, the images are said to strip fashion and art down to their purest forms in a way which highlights and appreciates their similarities. A black trench coat, woven leather, knit, squared toed pumps. The campaign was a sort of visual documentary on the relationship between skin and material. This peek of the designer’s taste and appreciation for beauty is just enough to gather him an audience of eager new consumers leading up to his debut show later this month, especially during this time when old Céline consumers are scouting elsewhere. 

Tags: campaign, Fashion, luxury, Milan Fashion Week SS19, SS19