In 2018, Metallic Inc. launched Homecoming, a festival in Lagos, Nigeria combining panel talks, parties, workshops and brand activations to spotlight the influence of African music, art, sport and fashion culture around the world, bringing together up-and-coming African talent and established industry names in a celebration of creativity across the diaspora.

In the wake of COVID19, Browns Fashion have joined forces with Homecoming to present an exclusive experience of Homecoming 2020. Titled “Ni Agbaye”, meaning “in the world”, Homecoming and Browns have created what can be described as an unfolding e-zine universe, focussing on the influence that Afro culture has on global pop culture, exploring cultural exchange through the work of some of the diaspora’s most pioneering creative minds. Combining fashion editorials, online panel talks, interviews, custom artwork and in-depth think pieces from notable African publications.

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Featured writing commissions will explore the exportation of African arts, culture and the impact of music by The Native, The Republic explores the disruption of narrative by African designers to carve spaces for themselves, Nigerian Gothic has created a series of collages to create new visuals with a modern guise, and the Motherlan create a photo story capturing their extended community.

Aiming to celebrate the cultural exchange of Africa with the world, there will be a physical presence through Yinka Ilori’s installation and listening takeovers in the Immersive Room by Fela Kuti and Obongjayar at the Browns East store in London, and also as ever an almighty focus on the global digital stage, with playlists from the likes of Mowalola and a focus on brand storytelling and cultural exchange from the new Nigerian brands supported online. Explore further here.

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Tags: browns fashion, collaboration, Fashion, new talent