Byredo, the Stockholm based fragrance house, is launching a new perfume in September in collaboration with the two fashion photographers Inez Lamsweerde och Vinoodh Matadin.

Ben Gorham, the perfume director behind the brand, has created a modern, unique and logical approach to creating fragrances. By limiting the numbers or raw materials, each fragrance is given a clear identity and reason of being. His most rescent fragrance, Inflorosence with hints of roses, pink fresia, magnolia, lilies and jasmine, was a best seller and the perfect smell for spring/summer. But as we are approaching the end of August it is time for a less floral fragrance and so Ben Gorham together with Inez  and Vinoodh have made the ultimate autumn/winter perfume. Named 1996, it is inspired by a photograph of a young girl with the title Kirsten 1996, taken by Inez and Vinoodh the same year.

“This photo represents the work and our lives together, and Ben has done an impeccable interpretation of that for the new fragrance,” the photographer duo says about their collaboration.

From September the fragrance will be on sale on Byredo’s website as well as at Barney’s in New York.

byredo.com

barneys.com