CHANEL: Introducing The LIPSCANNER App

22.02.2021 | Beauty , Blog , Fashion | BY:

The future of make-up is here. The Chanel Lipscanner app utilises new AI technology to allow consumers to find the right Chanel lipstick that matches any colour that is scanned. Finding the perfect nude is made easy now and can be scanned from a magazine, a poster, a pair of shoes, or even a friend’s lips – the possibilities are almost endless.

This app is a result of a collaborative over several months between the CX Lab and the Chanel Make-up Creation Studio. The scanner is intuitive, with a rapid response enabling its users to find the perfect lip colour instantaneously.

The technology is advanced, with a vast analytical capacity that is built on the basis of tens of thousands of facial images. And it doesn’t stop there – the lipscanner also takes into consideration the skin tone and shape of the users lips, ensuring the match is just right.

With the incorporation of Chanel’s virtual try-on application, the lipscanner works to further expand the brand’s presence in the digital realm. To find out more and explore the app, visit Chanel.com

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