The perfect accompaniment for every second: the Chanel J12 is a watch that embodies the words of Greek theologian Theophrastus “time is the most valuable thing a man can spend”.

The J12 is known as the most iconic Chanel watch, taking Jacques Helleu 7-years to create the first edition through meticulous crafting and reworking. In this new campaign, 9 iconic women share their personal experiences about a moment in time that completely shifted their life.

Chanel have made Australian actress Margot Robbie, known for appearing in thought-provoking films and playing dynamic roles, one of the faces of this new campaign. The intimate time piece is seen on Robbie’s wrist as she leans on her hand, eyes gazing at the camera. She holds the stare – making all who look at her pause for a moment in time.

“It feels incredibly special to be alongside such inspiring women in this campaign. Embodying the J12 watch to me is acknowledging and appreciating time.” – Margot Robbie, Chanel J12 SS21 Campaign.

To view the full collection and campaign, visit chanel.com/gb