Chopova Lowena x Matches Fashion AW19 Capsule Collection

31.07.2019 | Blog , Fashion | BY: admin

Global luxury retailer Matches Fashion, has recently partnered with London-based emerging design talent Chopova Lowena for the launch of an exclusive capsule collection for AW19. Post-graduation from Central Saint Martins, the design duo Emma Chopova and Laura Lowena initially launched their brand in 2018, which eventually took off and gained a cult like following for their interesting and distinctive designs. From traditional Bulgarian fabrics, to wide leather belts, to rock climbing carabiners added as statement pieces. The designers have united with the luxury retailer to offer all that and much more including a few additives such as kilt skirts, wool coats etc.

“MatchesFashion.com have been a dream partner and support system to us. Spotting our potential so early on and so carefully guiding us to fine tune our product with such care and a mentoring eye has been vital to our knowledge and our growth. Working with them has changed the way which we think about a woman’s wardrobe and her life,” explained the duo. In celebration of the partnership, Twin went ahead in joining the design duo for a brief Q & A.

What was the inspiration behind this capsule collection?

This collection was inspired by Albanian Traditional dress and Equestrian Vaulting.

What are the most important things you consider when designing?

We consider first and foremost the combination of our two references and really merging them seamlessly. Also thinking about our customer and her comfort.

Who would you say is the ideal Chopova Lowena woman?

There is no ideal, we would love if all kinds of women connected with our garments. That’s our ideal.

How would you describe the direction for the capsule’s campaign?

We worked closely with Charlotte Wales, Jamie Reid and Agata Belcen who are all so connected with our vision and we collaboratively decided on the campaign and shooting it on Equestrian Vaulting Team GB2019 in their barn in Warwickshire.

What’s next for you guys?

We are working on our new collection and campaign.

The collection has been launched at 5 Carlos Place and also includes a book in celebration of the brand’s latest campaign.