Death In Paris is the name of a creative studio based between Paris and London. They focus on motion, web and print design, but their latest venture sees them designing accessories reflective of the brand values they’ve created for themselves. For spring/summer 2015 they looked to skylines, rooftop swimming pools, vast open spaces and Japanese city life, focusing on the concept of utilising small living spaces using clever design to give us their version of contemporary luxury in a monochrome palette.
Twin spoke to the designers behind the brand and creative studio to find out more.
Tell us a bit about starting a brand from a creative studio.
The brand is an extension of the Death In Paris studio identity. We are both into fashion and have similar tastes so it was a natural progression from traditional graphic design to product design. With the studio we tried to stay multidisciplinary: exploring web, branding, photography, video and motion, mostly for premium lifestyle brands. Designing accessories is a new output for us and an alternative way of expressing our love of clean, minimal products that are functional yet sophisticated.
What elements of your studio work did you translate to your brand?
The way we approach design is similar in both disciplines; it is similar to how you would design a book layout. You spend a lot of time organising text and photos, and then search for what works best to deliver the overall message. That is the approach we had when we designed the Vasistas, to design a bag that helps you to organise your daily life, with an option to hide certain things and showcase others. We want the bags to be visually pleasing in their simplicity, but with an understated sense of luxury.
You focus a lot on transparent accessories. What was the inspiration behind that?
Again its the idea of being able to display certain items while concealing others. We’ve always been obsessed by containers and organisational items, and basically anything transparent. I guess that’s the Asian influence coming through.
What is your creative/design process like?
We are split between London and Bangkok, which hopefully brings together an interesting combination of influences. Most of the designs are inspired by our day to day lifestyles in both cities; our passions lie in cuisine, architecture, cosmetics and stationary, combined with a love for fashion.
We always try to get together as much as possible and spend days sharing ideas, the rest is a back and forth over Skype. Half of the time we focus on the designs and visuals, while the other half is focused on sourcing new materials and production.
Who is the Death in Paris girl?
She is understated, independent and confident with an interest in aesthetic and design.
What can we expect for SS15?
We have introduced some new designs and added some twists to popular existing styles! New materials such as perforated leather and neoprene add an unexpected dimension to the bags.