Home to the longest Denim Wall in Europe, Selfridges’ jeans-offering is not only extensive but impressive, consisting of leading specialist brands such as Hudson, J Brand, Citizens of Humanity and Levi’s. Today marks the launch of “Destination Denim;” a two-week long celebration of ‘all-things-denim’ including styling workshops, customisation demonstrations and designer exclusives, scheduled storewide.

Each brand will be hosting their own denim-dedicated events with special guest appearances, DJ sets and expert advice: Highlights include Cabaret dancing with Hudson to mark the launch of their new LEELOO jean, Yoga lessons courtesy of Lee and their flexible exercise-friendly ‘Stretch’ range, whilst British Vogue’s Sarah Harris will be in conversation with the ex-jeans-fit-model turned designer, Paige Adams-Geller about her eponymous LA denim-wear label.

For full event listings and more information visit selfridges.com