Forget the LBD — as Chanel proves with its exhibition opening in New York today, it’s all about the LBJ. The show is the latest endeavour in the brand’s The Little Black Jacket: CHANEL’s classic revisited by Karl Lagerfeld and Carine Roitfeld series, which debuted in Tokyo earlier this year with the release of a 113 image strong hardcover book.

Accompanying the photography exhibit including portraits of Elle Fanning, Linda Evangelista, Tilda Swinton and Freja Beha Erichsen, all captured through Lagerfeld’s lens, is an online incarnation of the project.

The digital platform allows not only a chance to go behind the scenes of the extensive photo shoot, but also to see how the piece in question is handcrafted in Chanel’s ateliers. Just like the fashion house’s trademark piece, it’s the perfect fusion of an iconic classic with striking modernity.

The Little Black Jacket: CHANEL’s classic revisited by Karl Lagerfeld and Carine Roitfeld is on display at 18 Wooster Street, New York, until June 15.

Tags: Carine Roitfeld, Elle Fanning, freja beha erichsen, Karl Lagerfeld, Linda Evangelista, The Little Black Jacket: CHANEL’s classic revisited by Karl Lagerfeld and Carine Roitfeld, tilda swinton