Did you ever dress up in your mother’s pearls and lipstick when you were a kid? Watching your mum’s beauty ritual has probably profoundly affected your own make up routines and tricks. But this can work two ways – Dove’s latest research reveals that 34 per cent of mothers admit that their child mimics their negative beauty behaviour. So keeping this mind, Dove has created a new film to inspire women to pledge their positive beauty legacy, and asks them to share who in their life inspires them using #FeelBeautyFor. The film, Dove: Legacy, highlights how important it is to see your own beauty so you can instil these qualities in younger women around you.

This is the latest instalment in Dove’s Self Esteem Project, which has reached over 14 million young people with self-esteem building programmes.

dove.co.uk

Tags: beauty, Dove, film