London based artist Sam Cox aka Mr Doodle has joined forces with Italian fashion house Fendi for the latest instalment of their F IS FOR…FENDI rooftop performance in an edition titled Doodling FENDI ROMA. The collaboration sees Mr Doodle —  who is known for his signature drawings on walls, rooms, furniture etc. — take over the Fendi Headquarters in Rome for an extreme makeover. The artist spent two days of drawing in an ongoing creative stream where he used the label’s iconic double F logo as his outlet. Mr Doodle starts with mirrored desks and then moves on to cover the FENDI rooftop and eventually the entire Palazzo Della Civiltà Italiana. Images and videos show the artistic chemistry between Sam and Caterina, a young tailor of the FENDI atelier as she stitches on Mr Doodle’s jumpsuit by combining different tailoring techniques and applying them to different materials and textures to create a unique tailor made piece. 

Mr Doodle is also the only one to have ever doodle on a white canvas Peekaboo bag, creating a one of a kind version of the house’s iconic accessory. 

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Tags: Fashion, Fendi, graffiti