This week FENDI officially launched their first ever worldwide video and image campaign for its renown Peekaboo bag with actress and producer Zoey Deutch as lead. 

Featuring a video story that speaks to Zoey during moments when she shows up her most authentic self, the journey begins with dancing decked in FENDI with the Peekaboo bag in hand , then continues with her on her way to the studio , greeting paparazzi and making her way inside.  It captures the short moments before a seasoned actress takes the spotlight as she gets mentally prepared to be shot with the FENDI Peekaboo bag in the studio.

The campaign features the new Peekaboo which was presented for the FENDI Fall/Winter 20-21 collection last February, which sees updates like an accordion frame shape that opens in a “deep smile” , inside pockets etc. The new FENDI Peekaboo bag. Is currently in stores, visit FENDI.com for more info. 

Tags: accessories, campaign, Fendi, peekaboo