For the final installation of Fendi’s #BaguetteFriendsForever series, the Italian fashion house released a short film shot along the busy streets of the big apple titled “The One and Only Baguette.” The movie, features influencers Caro Daur and Natasha Lau along with models Ebonee Davis and Melissa Martinez. During a lunch break, Daur relives the moment she saw a unique vintage purple sequinned Baguette at the Fendi store and decides she just will not live without it. On a hunt for the baguette, the girl group hurries back to the store where they discover that the piece was just sold. Still determined to cop the accessory , the girls run out into the busy streets of New York to find this mystery woman. During their search they spot the baguette and when she turns around they notice it’s not just a woman, but an icon, Sarah Jessica Parker, who finishes the film with a sassy, “This isn’t a bag, it’s a baguette.”
Last week the brand launched the campaign #BaguetteFriendsForever which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong and this marks the final leg off the Baguette series. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.