Cher is a goddess. Her influence lurks in the ether, making rogue appearances where you’d least expect them – in Mamma Mia 2, as the recommended video you didn’t know you wanted on YouTube. She’s the empowered, individual icon who brings eternal joy (look no further than her duet with Tina Turner or her workout videos if you’re in need of a refresh) . 

Inspired by vintage finds in Athens, stylist Daphne Iliaki began to bring together a 1970s-inspired shoot which drew on cowgirls and Cher. “I mainly researched 70s Cher for beauty references on hair” she explains, adding Anjelica Huston was also a point of  reference, and photographer Inez van Lamsweerde, “for her “witchy” hair”. 

“When you see a 70s Cher look, you can tell that what she did with designer Bob Mackie was free, authentic, fun and gave zero shits.  That’s the magic of it, that still feels unique and relevant today. Plus her charming boyish looks, combined with all that glitter ‘n’ glamour!”

Shot by photographer Nikos Papadopoulos and featuring Gucci model Veronika Primorac, the new series celebrates the iconic style of the 1970s, and Cher’s enduring spirit.

Tags: 1970s, Cher