This year, Freize London adds to its repertoire of platforms for performance-based installations with ‘Live’, fashionably supported by Alexander McQueen, the Associate Sponsor of the art fair for the second year running.

Visitors will be able to watch a restaging of Robert Breer’s self-propelled Floats, and experience the sensation that they themselves are moving whilst actually remaining motionless, or relax by ‘vacationing’ during an installation from Tamara Henderson. Another of the 6 selected galleries, Shanzhai Biennial, will reconceive Frieze as a lifestyle brand, with products available for purchase.

‘Live’ is a major new initiative that is designed to integrate an important part of Freize’s history into the modern fair – the continuing commitment to showcasing the most experimental and ambitious art to capture visitor’s imagination.

freizelondon.com

Tags: Alexander Mcqueen, Art, Frieze, london