On their latest venture, Italian fashion house Gucci partners with artist Maurizio Cattelan to curate a project which raises conversations about the significance of originality in an exhibition titled The Artist Is Present. Creative Director Alessandro Michele is said to have shared utopia with the artist which is a dream of the Chinese metropolis; homeland to the idea of “the copy is the original.”

Launched on October 10th at the Yuz Museum in Shanghai, curated by Cattelan, the exhibition is described as an act of of appropriation. The project explores the complex relationship between image and reality and representation and presentation in the art industry. The title of the exhibition itself aims at demonstrating how the act of copying can be considered a noble act of creation. The line up features a list of over thirty foreign and Chinese artists of which propose simulation and copy as a paradigm of modern and global culture. These artist display both site-specific and existing works which question some of the most basic principles of art such as originality, intention and expression.  The show explores how originality can be reached through the act of repetition, and how originals can be preserved through copies. “ Copying is like a form of blasphemy, it could seem disrespectful towards God but at the same time it is the significative recognition of its existence, ” comments Maurizio Cattelan. It is an entire appeal to prove the idea of originality is overrated. The exhibition is on display until December 16th and feature artists such as John Ahearn, John Armleder, Nina Beier, Brian Belott etc. For more information , visit Gucci.

Tags: Art, culture, exhibition, Gucci