Gucci’s Creative Director, Frida Giannini, has collaborated with renowned Japanese Manga artist Hirohiko Araki, to create an exclusive Manga story that will be displayed in more than 70 Gucci boutiques around the world.

Araki took inspiration from Giannini’s 2013 Cruise Collection and referenced the house’s iconic Flora Pattern in his latest creation entitled Jolyne, Fly High with Gucci, which tells the story of Jolyne Cujoh, a student who inherits a keepsake from her mother’s Gucci collection. He stated “Frida’s beautiful Cruise collection with its strong colours and graphic designs set my mind racing the moment she showed it to me. From there the characters and storyline came into being so naturally. It was very stimulating to work together on this project.”

Giannini added that “I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”

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