Just in time for the summer , Italian fashion house Gucci recently released their third official fragrance under the creative direction of Alessandro Michele, with a gender neutral scent titled Gucci Mémoire d’une Odeur. The perfume’s aroma is mainly defined by a note of Roman chamomile, with hints of Indian coral jasmine, sandalwood and cedar wood to create a feeling that takes one back in time.

“Everything comes from my obsession with scents: my memory is primarily olfactive so, for me, my sense of smell is my memory. I thought that, deep down, perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time. When we began to work on Gucci Mémoire d’une Odeur, I tried to imagine the recollection of a scent that couldn’t easily be identified; a hybrid scent that resembles memory as much as possible,”  explained Alessandro Michele. 

 For the fragrance’s campaign, the maison opted for some of its favourite faces including singer songwriter Harry Styles,  young British designer Harris Reed , American designer and musician Zumi Rosow among a few other familiar faces as they’re shot by Glen Luchford frolicking and bonding in the woods. Gucci Mémoire d’une Odeur is now in stores and available online. 

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Tags: campaign, fragrance, gender-neutral, Gucci, perfume