A strong reconnection with nature, the outdoors, and a celebration of unique pieces in a metropolis: Gucci presents ‘Winter in the Park’. Alessandro Michele, Gucci’s Creative Director reimagined a natural space in the city, with a combination of autumn leaves, frosted grass, and grey skies, alongside London-esque metal railings, benches, and amber lamps. The atmosphere sets the scene for the presentation of the pieces which are reminiscent of the 60s and 70s’.

This digital campaign features four of the House’s adored creations: this includes the GG Marmont soft leather matelassé bag, seen previously in Michele’s first show for the House. The Jackie 1961 which is the updated version of the famous hobo model that was presented by Gucci in the 60s’ is also the main attraction. Accessories in the campaign include the Dionysus Bag, which was first presented at the Women’s Fall-Winter fashion show in 2015. The bag has a double tiger-head closure detailing which is a direct reference to the Greek God Dionysus, who in the myth is said to have crossed the river Tigris on a tiger sent to him by Zeus.

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These pieces are worn by the likes of singer-songwriter Celeste, fashion designer, television personality and author Alexa Chung, and actor Vanessa Kirby. Each woman dawns a different style all suited to their personalities, taken from the Gucci Epilogue collection and from the House’s Beloved Lines accessories. Photographer Angelo Pennetta perfectly captures the harmony between the outdoors and the clothing, encapsulating the beauty of the clothing and vitality that can be found in an outdoor space during the winter.  

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To further explore the campaign, visit Gucci.com