Sarah Cockings and Briony Clarke are Welcome to Happy. And today they are coming to roost. Got it?
Sponsored by the Arts Council, fine artists Sarah and Briony – collectively ‘Welcome to Happy’, – have spent the last three weeks rolling their red gypsy wagons around North London as part of a rather refreshing, nomadic installation. Assuming ‘the role of traditional street peddlers or modern door to door salesmen’, they have knocked on every door in Archway and offered locals the chance to invest in interactive art works at affordable prices (between £1.50 and £35). An antidote to an often profit-driven industry, rather than hard cash, they hope to forge personal connections within the community.
In the spirit of new friendships Sarah and Briony are continuing their interactive work this evening: post wandering, they are coming to roost at the volunteer-run charity-cum-gallery TOANDFOR. The private view is a concluding episode of a journey that highlights the heart of this project – to move beyond the typically transient and often severed experience between artist, artwork and viewer.
TOANDFOR, 720 Holloway Road, Archway, N19 3NH. The private view is on 24th September, 6-9pm.
The exhibition runs until the 10th October.