Henry Holland, the British designer of House of Holland, has turned a traditional ice cream van into a bright colored flagship store on wheels. It’s a real pop art explosion and will be selling an exclusive capsule collection of accessories, jewellery, headwear and eyewear with the brand’s signature polka dots, candy stripes and acid brights.

The van (dubbed “Mr Quiffy’s”) will start its journey this Friday, and is set to pop up in London’s Covent Garden, Carnaby Street, Seven Dials and Spitalfields areas, then travel further up north to Manchester, before returning to the capital for London Fashion Week in mid-September.

If the road trip goes well, there is a possibility of taking the van to Birmingham, Leeds, Liverpool, Newcastle and the seaside town of Brighton. And perhaps the van will hit the routes again in the future, but the young designer is more eager to find the perfect spot for a stand alone store to open shortly in the capital. The project was created to celebrate the label’s forthcoming e-commerce site, which also launches on Friday.

houseofholland.co.uk