Jacquemus continues its global expansion with the grand opening of its latest standalone store in London’s prestigious New Bond Street. Following successful launches in Paris, Dubai, and New York City, the new space is a testament to the brand’s soaring popularity and coastal aesthetic.

Creative director Simon Porte Jacquemus has launched the brand’s first flagship store in the UK, within a historic Victorian-style building adorned with an intricate frieze by artist Alexander Stoddart. Designed in collaboration with the renowned Dutch architecture firm OMA, the store’s interior juxtaposes the grandeur of Victorian architecture with a minimalist, Mediterranean-inspired makeover. Soothing, sunlit hues and organic textures evoke the essence of southern France, creating a serene escape from the bustling London streets. Angular forms blend seamlessly with soft, curving walls, embodying the effortless elegance of the brand. This London boutique delivers more than just a shopping experience—it’s a Provençal retreat.

Jacquemus’ playful designs—think the iconic Chiquito bags, double ballerina heels, and draped collar jackets —have long captivated British fans of the brand. For Simon Porte Jacquemus, who fell in love with London’s vibrant energy as a teenager, opening a store here is a full-circle moment.

With its doors opening this month, the London flagship solidifies Jacquemus’ reputation as a global tastemaker. It offers a thoughtfully curated brand experience where the charm of Provence meets the dynamism of one of the world’s fashion capitals.