To kick off Breast Cancer Awareness month this October, Kate Moss has teamed up with Stella McCartney in a revealing ad campaign. Photographed by Mert Alas and Marcus Piggott, Moss strips off to reveal the famous pink ribbon.

McCartney has designed a range of pink lingerie – the Gemma Relaxing collection  – which aims to encourage young women to give themselves self-exams when getting dressed. “The main idea was to create something that initiates awareness for women to keep healthy,” says the British designer. “So we decided to make something stylish, with an eye catching pop of colour so that even just opening your drawer and even if you see it and don’t wear it, it’s a reminder.”

Available in store and online soon, all proceeds will go to the Linda McCartney Centre.

stellamccartney.com

Tags: Breast Cancer Awareness, kate moss, Stella McCartney