Yesterday French fashion house Paco Rabanne in partnership with London based luxury retailer Matches Fashion launched an exclusive silvery of the house’s 1969 anniversary bag and AW19 pre collection with an installation at Matches’ space at 5 Carlos Place.
The Paco Robanne 1969 anniversary bag bridges past and present through iconic design and artisanal technique. Assembled by hand, the bag is the quintessential expression of Paco Rabanne – avant garde when created 50 years ago and timelessly modern today.
The installation is an immersive experience which welcomes customers into Paco Rabanne’s world through two channels. One as a chainmail cube that focuses on luminosity and curiosity, pulling stimuli for inspiration from the 1969 bag collection and it’s unique aspects. The other is a twist to the AW19 collection that curates an environment with films representing the landscapes of David de Beyter and digital tutorials on LED screens that explain how to wear pieces from the collection. Both installation act as booths for photos where costumers are free to interact with the products and the curated environment that accompanies them.
The 1969 anniversary collection will be available exclusively at MATCHESFASHION.COM for the month of June and the installation at 5 Carlos Place will run until the 26th of June.
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