For FW20, Gucci’s Alessandro Michele paid tribute to fashion shows and the production process behind seen through from the perspective of a magical ceremony.  For the show in Milan, guests entered into a backstage space built to expose all the BTS rituals of of hair , makeup and model dressers working diligently to prepare a cast of 60 faces for the show.

The show itself was staged in an arena like setting where at the centre, a carousel structure rotated 360 degrees. Each model stood still at their respective window where they donned garments which were partially inspired by pinafore dresses and school uniforms, and not long after, the entire production team took their bow as well.  

• 

• 

Michele :

“ I have always considered the fashion show as a magic event bursting with enchantment . A liturgical action that suspends the ordinary, loading it with an excess of intensity. A procession of epiphanies and expanded thoughts that settle into a different partition of the sensible….There’s something though, in this ceremony that usually stays buried; the struggle of the parturient that accompanies the tremble of creation; the mother’s womb where poetry blooms, from shape to shape. Therefore, I decided to unveil what lies behind the curtains. 

May the miracle of skilful hands and holding breath come out of the shadows. May the collective intelligence that takes care of gestation be visible, as shivers rage on. May that wild and crazy hive that I made my home have a throne. Because that is the home I worship; the blessed passage through which beauty comes out of its shell.”

• 

• 

• 

• 

Tags: Fashion, fw20, Gucci