Italian semi-streetwear label MSGM, founded by DJ turned designer Massimo Giorgetti recently joined forces with some of Milan’s young musical talents in creating a fashion and music story in dedication to their Fall Winter 2018 Menswear collection. The concept’s title, Causality Sound, was also inspired by the brand’s University of Causality FW18 show which was influenced by University culture featuring street casted models and students. The project features music by upcoming rappers Mike Castello,  KBeezy28 and The New Older in tracks which embrace Milan’s emerging street scene while expanding the aesthetic of the collection’s narrative into original music tracks. The EP, produced by Kc28Ent includes three tracks which are now available on Spotify.

Get Tem — a love song which speaks on the everyday scene of the city and the along with the mistakes one can make while living here.  

Time To Change — a track about the effectiveness of change and one’s willingness to adapt to new circumstances. 

Jamaica — this track is an ode to Brera’s Jamaica bar, a Milanese staple to many, a touristic drinking site, and a get away from home for some.  

The mini-album is also paired with a small fashion story which features the artists wearing pieces from the brand’s FW18 collection which is now available in stores.

Tags: collaboration, Fashion, Music