In celebration for this year’s Pride festivities Nike launches it’s BeTrue collection in support of the LGBTQ+ community with a smashing campaign. Earlier this week, in partnership with Out Magazine, Nike released the images for the collection that were done in collaboration with the estate of Gilbert Baker — the political activist who claimed the rainbow for LGBTQ+ people by creating the pride flag. 

The campaign shot by photographer Marcus Smith features the likes of some of sports’ most important LGBTQ+ names including Caster Semenya, Sue Bird, Chris Mosier, Brittney Griner,  Kerron Clement among many others.  All decked out in this year’s updated merch which includes  collection of shoes, accessories and clothes highly influenced by the pride flag. Such as the Air Max 720 in a rainbow palette with Baker’s signature on the back, The Air Tailwind 79 with a rainbow heel, the Zoom Pegasus Turbo in a full rainbow stripe with glitter and sparkles among other products.  In tune with the initiative,  the brand will also grant financial support to 20 LGBTQ+ organisations including the GLBT historical Society, the Hetrick-Martin Institute, The National Gay Basketball Association and You Can Play.  The Nike BeTrue 2019 collection is now available online and in selected stores worldwide. 

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Tags: betrue, Fashion, LGBT, Nike, Pride