Nike has opened the first women’s only store in Europe on London’s King’s Road. The 207 square metre consumer experience store that offers the best Nike’s performance products and services and is designed to inspire the women of London to reach their athletic potential.

Their latest West London outpost is the third women’s only store for the brand; Nike opened locations in Shanghai, China and Newport Beach, California late last year. Offering bespoke services such as pant hemming, gait analysis and bra fitting, consumers can also get advice on the best products for individual running techniques and training programmes.

The store also plans to become a fitness hub, with free weekly Nike+ Training Club classes and a Nike+ Run Club.

Nike King’s Road is located at 33 King’s Road, London, SW3 4LX.

nike.com

Tags: Nike, Women's Only