Sneakers and running shoes have been an unexpected trend that has spread like wildfire in both the fashion circles and on the high street, and it seems that many consider them to be well and truly here to stay. Well, that’s what lifestyle retailer Pam Pam thinks, at any rate.

Last week, they launched the first women’s only sneaker store in the UK, 1,500 sq foot space located in Bethnal Green, featuring 10 footwear brands including adidas, Reebok and New Balance. Not limited to just footwear, the store will be home to accessories and clothing from a wide variety of expertly curated, well known and independent labels, including the Australian brand Vanishing Elephant, Bethnals and Penfield.

The store’s founders, Bethany Heggarty and Rio Holland, hope to enrich women’s lives; aside from their tightly edited selection of clothing and accessories, they will be providing different opportunities, such as yoga classes, workshops, music sessions and cultural events.

Trainers, clothing, yoga and female empowerment – a fashion and lifestyle concept that’s not just for kicks.

Pam Pam, 129 Bethnal Green, London E2 7DG

pampamlondon.com

Tags: Fashion, Feminism, lifestyle, Pam Pam, Trainers