Following the buzz of their FW20 Menswear campaign earlier this month featuring Frank Ocean, Prada centred it’s recently released womenswear campaign around the theme of the brand’s fluid identity and flexibility. Shot by photographer Jamie Hawkesworth, the campaign was featured in a similar format to the menswear, playing upon the different types of characters that inspire and define the brand.

“The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.”

Tags: campaign, Fashion, fw20, prada