This week Prada released their Linea Rossa FW20 campaign, featuring another selection of clean-cut designs for the sportswear inspired line. All the clothing is made from Extreme Tex – Prada’s innovative textile made with eco-sustainable technology. This material also ensures optimal insulation and features waterproof properties.

The campaign incorporates clothing with stark contrasts by utilising black as the base, with only tinctures of colour. There are select pieces that include bright neon colours such as the Tec Rec Cropped Puffer Jacket. Other articles include a bucket hat, Polarius sneakers and sweatshirts, all complete with the signature red strip. This line is reminiscent of Prada’s releases from the late 90s’ and early 00’s, now with a futuristic spin. 

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A resurgence in 90’s fashion and a push for ecological alternatives has been propped up as an important concern, especially for the incoming generation. The FW20 release features 20-year-old actor Yara Shahidi, EXO member Chanyeol Park and Chinese actress Jin Chen.  All images were photographed by Renell Medrano and creative direction under Ferdinando Verderi. View the full collection at PRADA.com

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Tags: campaign, fall winter 2020, linea rossa, prada