Prada’s latest campaign for Pre-Fall 2020 was crafted with the intention of blurring the lines between reality and digital and re-imagining a new idea of intimacy during these very particular times. The campaign was shot in London back in February by photographer David Sims and recently digitally painted in New York. 

The images and campaign films combine hand-painted watercolors with digital artistry. The silhouettes of each look and their seams and patterns, become ‘paint by numbers’ frames for energetic explorations of color – a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more. 

“Blurring lines between the photographic and the painterly, between technology and humanity, it is a subconscious echo of our moment. The joy of color via the joy of technology – both a means of communicating a message, immediately. Ultimately, that message is positivity – a fantasy, painted in Prada colors,” read the brand’s campaign notes. For more info on the Pre-Fall ’20 collection, visit Prada.com

Tags: campaign, prada, Prada pre-fall