Earlier this week, Selfridges marked the launch of their new global initiative Project Earth in collaboration with Prada as they inaugurated the new Prada Re-Nylon collection. Presented in the Selfridges Corner Shop in London, the collection is Prada’s line of sustainable products originally launched in 2019, which were all made from unique regenerated nylon obtained through a recycling and purification process of plastic waste from oceans, fishing nets & textile fibre waste. In their commitment to protect the environment, the Prada Group has created a line up of projects with objectives of saving energy and promoting practices of sustainability within the luxury sector.
This latest collaboration with Selfridges is solid proof of such, as they offer up a stylish selection of pieces including boots, backpacks, jumpers, skirts, buckets hats and others. The Corner Shop is an immersive experience of this sustainable Prada world with screening of short films produced in collaboration with National Geographic displayed on scenographic multiscreen large scale arches and the surfaces covered in video wallpaper showcasing the macro animations of natural elements as well as the PRADA Re-Nylon industrial process.
“The Prada Re-Nylon project brings circularity to life by teaming creativity with sustainable product innovation in the Selfridges Corner Shop. Prada brings vision to all elements of its business – sustainability is no exception – I am delighted that through this unique concept developed for our sustainability initiative Project Earth, we are able to share that vision with our customers,” explained Selfridges Executive Buying & Merchandising Director Sebstian Manes. The Prada Re-Nylon experience is currently at Selfridges Corner Shop in London.
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