At the beginning of February, Puma announced a multi-year partnership with the Black Dives Foundation in support of Black History Education reform. Black Fives Foundation is a certified 501© non-profit who’s aim since being funded in 2002 is to research preserve, showcase, teach and honour the pre-NBA history of African Americans in basketball.

Puma is determined to stand by athletes, ambassadors, and partners by amplifying their voices and actions across different platforms. As Black Fives Foundation continues to carry out their mission, Puma will work to support the continued education and preservation by supporting the launch of an interactive, multi-use online museum; the museum will display its archive of historical artifacts and content.

The Virtual Vault will include an online portal that will allow visitors to experience, engage, and be enlightened by the illustrious history. The contents of the vault will include vintage equipment, ticket stubs, game gear, images, scorecards, and more.

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” – Claude Johnson, Founder and Executive Director of the Black Fives Foundation.

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In addition to this partnership, Puma will be giving back to the Harlem, NY community with partner ‘AfroBrutality’, a black-owned lifestyle brand that focuses on bringing diversity and inclusivity to athleisure wear. This will be done in conjunction with current and former athletes, surrounding activism in sport through their #REFORM platform.

To find out more about the partnership, visit https://partners.blackfives.org/hello-puma.