Ralph Lauren introduced it’s new Polo line for women in a new, revolutionary way at New York Fashion Week. The models walked a runway that was projected above Manhattan’s Central Park, appearing like beautiful mirages using four-story-tall holographic effects.
“I really wanted to do something big for the new Polo Women’s brand — something set in the city — that felt modern. We
returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and
technology,” said Ralph Lauren.
To find out more, watch the behind the scenes film below.
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